The global pandemic of COVID-19 has made one thing clear, the necessity and importance of digitalization. Today, whether for convenience or lifestyle, virtually everything is on the internet.
Websites have become essential for any business.
Starting the change online is not easy at first. It can be complex and contains a lot of technical vocabulary, but this past year has meant survival for many businesses.
Especially for small businesses that were still reluctant to use large platforms to make themselves known. Thanks to the measures taken to restrict mobility and social distancing, everything has changed.
Even being on social media and having official brand profiles can nowadays be insufficient.
The most effective way to reach the customers
Looking for new customers?
Data confirms that online sales have skyrocketed, and even the oldest job in the world knows it. Professional Birmingham escorts have stepped up their services and online presence in Skokka, as for obvious reasons, in person was not possible.
So have many companies around the world. With their premises closed, they have seen delivery and home visits as an opportunity. Because who hasn’t searched Google when they want to know something?
Appearing as one of the first options is key for more people to recognize the brand and try it. Moreover, if they have a good experience, they will recommend it, thus creating a network.
But how to achieve this?
To do so, it is essential to be precise on several points.
Firstly, define and establish clear objectives; what do you want to achieve?
Secondly, the resources you have and the resources you need to get where you want to go.
Finally, a more detailed definition of the brand. That is to say, what sector it belongs to, what customers it is aimed at, and its values.
Once this has been done internally, it is time to communicate it. The easiest and least resource-intensive way is to create a profile on the main social networks and then have a website with a blog.
Why a blog?
Although it may seem like an old-fashioned idea, when it became a trend for young people to write online posts and even mini-stories or stories (a good example would be the success of Wattpad), in this case, blogging, if done well, can be more useful than someone might think.
What are the advantages?
Firstly, it improves SEO positioning. Creating content related to the sector and the company itself is beneficial. As well as using keywords related to the subject of the company’s activity.
Secondly, it helps to solve possible doubts that customers may have, convince new ones and even attract more people who, despite not being the target audience, already know the company.
The key is to create relevant and interesting content. Think and research about what needs the brand is covering and the most frequent questions that customers of the same type of companies usually search for on the internet.
On the other hand, it makes a big difference from the competition. A key differentiating element that helps to be closer to customers. A point of contact to show who is behind the brand, how it works, and its professionalism.
But above all, it gives them reasons why they should choose this brand over others that do the same thing.
It is also good content to share through social networks and make some sales.
It is a very economical form of advertising and easy to carry out and maintain.
Apart from giving content to the website and making it clear to Google what it is about. In addition, if it has a good amount of words, with images, and it is interesting, it can attract new customers and retain the ones you already have, thus attracting more followers on social networks.
Furthermore, it is a good tool to highlight and reinforce the desired brand image. Make clear the company’s values, mission, and vision, as well as the message you want to give and the “footprint” you want to leave on each person who visits the blog.
Times are changing, and new technologies are gradually gaining ground. Therefore, it is essential to have an online presence. In this sense, a good way to start is to be present on social networks, creating a blog.
A blog allows you to get to know all your customers better, have a point of communication, and make your company’s image clear to attract and retain customers.
So, what are you waiting for to enter the digital world, get ahead of the competition and increase sales?